Giving Disney Parks guests (parents) a break in long ride queues
The Brief: Entertain guests—particularly little kids—waiting in 2+ hour lines during the grand opening of Cars Land at Disney’s California Adventure.
The Idea: Reimagine three of the most popular new park attractions as mobile games.
Luigi’s Order Line
Business is booming – can you keep up with demand?
Mater’s Tow Fishin’
Can ya getcher parts clear across Radiator Springs?
Lightning’s Endurance Race
How far can you go on a siphoned tank of gas?
Each game featured a global leaderboard, and players could challenge their friends on social to beat their scores.
MY BIT:
I co-conceived the game rules and mechanics for Mater’s Tow Fishin’ and Lightning’s Endurance Race, and wrote the copy for all three games.