Creative Director
Copywriter
Strategizer
Gamifier
Hi, I’m Dave
Training shoppers to reconsider their snack selections
Gamifying a movie premiere to generate ticket presales
Turning long-awaited theme park rides into digital experiences
Boosting brand engagement with the most loyal of followings
Plotting a new marketing strategy for a video game release
Convincing late-adopting bank customers to use the app
Shifting focus from a premium price to superior quality
Rewarding product trial in increasingly bigger and bolder ways
Turning a value brand into the only sensible choice in the category
Reimagining a campaign for the brand’s most fanatical fans