Creative Director

Copywriter

Strategizer

Gamifier

Hi, I’m Dave

Training shoppers to reconsider their snack selections

Gamifying a movie premiere to generate ticket presales

Turning long-awaited theme park rides into digital experiences

Boosting brand engagement with the most loyal of followings

Plotting a new marketing strategy for a video game release

Convincing late-adopting bank customers to use the app

Shifting focus from a premium price to superior quality

Rewarding product trial in increasingly bigger and bolder ways

Turning a value brand into the only sensible choice in the category

Reimagining a campaign for the brand’s most fanatical fans